Refine & Define.

The process of finding yourself is a tough one.  I look at it as more of a journey than I do a long, torturous road.  And as a photographer, this is all we’ve got.  Our work, and our identity.  And figuring out how we fit into this crazy business and how we will attract the perfect client for us is part of it all.  I’ve been through a few changes over the past year, both personally and professionally.  All good changes, but some of them uncomfortable and most of them had me wishing I had a giant cocktail with a fancy umbrella in my hand most days.  And in the 7 years that I’ve been shooting professionally, I’ve actually enjoyed the process of refining and defining my brand.  My work has stayed consistent all the while and I still love shots from my very first wedding,  senior, commercial shoot and even newborns.  I consider myself lucky to have discovered early on in my career what I love to shoot and be ok with saying no to projects or even clients at times that just don’t make sense to my heart.

If you’ve been following my blog over the past year, you’ll remember that I had a HUGE crash of my entire website/blog in my busiest month, June.  I somehow managed to push through it all (lots of umbrella drinks involved) and put together a website in about 2 days.  It was pretty and all, it did everything that I needed it to but it just wasn’t me.  So in early fall, I reached out to my favorite designer, Katherine of Aviary Creative again and proposed that we go back to the drawing board for what I called “Refining & Defining” of my brand.  I knew I wanted it to be modern, clean and pretty.  I wanted my senior brand to have a look & feel of it’s own, and of course I wanted lots of textures and patterns to play with because I may be just a little stationary obsessed as well.  And that was all I told her, from there it was all her.  I absolutely adore what she came up with and I feel so thankful for her and her ability to really just “get” me.   Here’s a look at my new brand.

In just a few weeks, I’ll also be launching a new website to go along with my new look. I’m getting new head shots by one of my dear friends soon (and if you know me, you know that nothing freaks me out more than being on that side of the camera).  I’ve been building my new site from the found up for a few months now.  And I don’t want to rush it this time. I want it to be jusssst right.  I have to send a thanks to my friend Sarah and my niece Candice who’ve pretty much been my second brains through this whole process. Someone I can bounce ideas off of and one who will hand me a drink when they knows I need it!  I love you both more than chocolate.  Ok, that’s a lot.  But I do xoxo

So until then, I’ll get back to my regularly scheduled blogging.  I one of those weirdos that loves to write, and so blogging is s sort of therapy for me.  Besides, cocktails with cute little umbrellas will have to wait until summer.